Tools for United Way Program Partners

We are pleased to provide agencies receiving program funding with a variety of tools to help you promote your work and your relationship with United Way.

United Way logos

Agencies receiving United Way program funding are authorized to use the United Way logo to promote their association with United Way. Any of the logos below may be used in print materials, web, or other venues related to the program or programs funded by United Way.
Click HERE to access downloadable logos in JPEG format. If you require a different format, contact Patty Olender at 716-887-2637 or patty.olender(at)

Nonprofit Media Toolkit

The following basic resources were designed to assist agencies in their efforts to get their story out through local media. If you have any questions or need any assistance, please feel free to contact Patty Olender. The sample news release and advisory are attached in Microsoft Word for your convenience in editing; the other documents are attached in Adobe PDF format.
Introductory letter (Adobe PDF)
Media outreach tips (Adobe PDF)
Sample news release announcing United Way funding (Microsoft Word)
Sample media advisory for events, etc. (Microsoft Word)
Do's and don'ts for media relations (Adobe PDF)

Please note - when using the sample news release and advisory, please contact Patty Olender if you are co-branding with United Way. It is always helpful for us to know when you are sending a co-branded release so that we can be prepared in the event we receive any calls.


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