WEGMANS CHECKOUT CAMPAIGN
Wegmans just completed their LIVE UNITED Cash Out Campaign. Wegmans and United Way had teamed up to allow shoppers to donate at check out until October 2nd - with all proceeds going back to United Way.
The campaign started off with a great Call to Action kickoff. Wegmans gave away coupons and samples of their Ultimate Cake, as well as set up activities for shoppers, while a United Way representative answered questions. Each store personalized the experience for their shopper - from a raffle to a Price is Right game.
Throughout the campaign Wegmans customers were given the option to donate $2, $3, $5 or any amount simply by telling their cashier they wished to donate at check out.
Wegmans is a major corporate sponsor in communities where they have stores. Giving is focused in five areas: food for the needy; strengthening neighborhoods; helping young people succeed; healthy eating and activity; and support for the United Way as an effective way to fund programs that make a difference.