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Campaign Resources

All you need to run a successful United Way campaign.

Why run a campaign?

There are many benefits to partnering with United Way.

Employee Benefits

Corporate social responsibility drives recruitment and retention. 81% of employees want to work for socially responsible companies, while 39% of Gen Z and 34% of millennials have turned down employment opportunities that didn’t align with their values making purpose a competitive advantage in attracting and retaining talent.

Business Benefits

You can show your customers you care about our community.

  • Opportunities for positive exposure in United Way materials and online.
  • Majority of consumers are more loyal to socially responsible companies.
  • Many customers are willing to pay more for products from socially responsible companies.

Community Benefits

Supporting United Way of Buffalo & Erie County means investing in the community where your employees live and work. Beyond financial support, your team can make a hands-on difference through volunteer opportunities that strengthen local nonprofits and help ALICE (Asset Limited, Income Constrained, Employed) families – hardworking households that are struggling to make ends meet build a more stable future.

Ready to get started?

Our Campaign Coordinator Guide gives you a step-by-step outline for an easy, successful campaign. Jump straight to the resources you need using the menu on the right or contact your United Way Representative.

Campaign Coordinator Guide

Download Campaign Materials

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Giving Tools

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Take the United Way Challenge

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